1:1 coaching
Finally. Food is the easy part.
Whether you're optimizing your nutrition to support your training or just trying to keep food noise from ruining your Tuesday, we're where that finally gets easier.
CHOOSE YOUR TRACK
I'M READY TO APPLY
1-2
years client spend with us on avg
6+
YEARS IN PRACTICE
3
SPECIALIZED TIERS
UNIVERSITY
INCLUDED FOR ALL CLIENTS
HHU
You need more than spreadsheets and macros
You don't need another "just be disciplined" motivational speech. Whether you want to lose weight, change your eating habits, or become a well-fed athlete — here's how we do it at Hard House:
You'll learn why you can't 'atomic habits' your way to change and what to do instead.
You'll improve your body image so that you're not spiraling after seeing photos or stepping on the scale
You'll stop starting over on Mondays and actually make healthy changes a part of your life.
You'll become a normal eater so that you're not struggling with food guilt or emotional eating.
You'll learn how to be self-accountable so that you don't need a coach to push you forever.
this is what i've been missing
We use behavior change and sports psychology so that you can learn how to follow through on what you say you'll do.
Choose your 1:1 tier
✅ You have some (or a lot) of knowledge, but you're not applying it to your daily life. You're ready to change that and want to incorporate mindset and sports psychology into the work you do.
✅ You've got a full life—a career, managing a household, kids (human or animal). You have to manage everyone's tastes and preferences and cook for yourself, but you need help incorporating it all.
✅ Eat for performance vs eat to change your body. You feel stuck between choosing one over the other or you don't know how to stop flip flopping.
✅ Maybe your default mode is being on autopilot. You want to be intentional but it's either overwhelming or you don't know where to start. You need a second brain so you can stop second guessing if you're doing it right.
You don't want just another plan—you want to evolve as an athlete, both physically and mentally.
PERFORM
THIS IS FOR YOU IF:
This sounds like me →
You've had nutrition coaches before, but you're still reading this page. Making changes isn't the hardest part, keeping them is.
LIFESTYLE
✅ You're self-aware. Textbook "I know what to do but I'm not doing it," but you're at a loss for how to close the gap. And 'be more disciplined' isn't working.
✅ You've been in the cycle long enough to know it's not an information-lacking thing—you have macro templates collecting dust on your computer—but it's still not clicking. You're struggling with consistency or you're starting over every Monday. Something's gotta give.
✅ Maybe you want to lose weight but you feel guilty about it. It feels like everyone around you is shrinking and it's messing with you. You're looking for help on how to wrestle with all this information and make the best choice for you.
✅ You want to be more intentional and have food feel easy but you don't know how. It feels like a pipe dream.
THIS IS FOR YOU IF:
YUP, THIS IS FOR ME →
Medication helps with the biology. We work on the rest.
GLP1 CO-PILOT
✅ You're having less food chatter, maybe for the first time, and you want to take advantage of this window while it's open.
✅ You want to make sure weight loss isn't the only thing you get out of taking medication. You want habits and a healthy body image that sticks around, especially if the medication goes away someday.
✅ Most support revolves around what to eat on a reduced appetite, managing side effects, and hitting protein. That's a good start but you don't want it to stop there.
✅ You want a coach who's GLP-1 informed and judgement-free. Medication is personal and you want support that treats it that way.
THIS IS FOR YOU IF:
this is exactly what i need →
ABOUT ALL TIERS
Our tracks aren't labeled by experience. Lifestyle doesn't mean you're a beginner and Perform doesn't mean you're advanced. They're only different entry points for different goals.
It's also common to move between tracks as your life or goals change. Whether it's a lifestyle client that adds a performance focus, or someone who adds GLP-1 to their health plan—a true 1:1 program evolves with you. Our team brings expertise in body image, normal eating, and behavior change to every client so you don't have to worry about boxing yourself in.
Coaching packages start at $297 and will increase to $397 after May 1.
What all tiers get:
I'M READY →
What's included in every tier
Weekly check-ins
A weekly 1-on-1 that feels less like reporting to a coach and more like finally having someone teach and guide you through the parts nobody else has.
community
Who wants to do hard things alone? Connect with others in the same boat as you in a safe, motivating online space all within our coaching app.
Hard House University
A suite of activities and deep dives on topics that make or break behavior change: body image, eating psychology, nutrition science, and more.
text access
24/5 text and voice memo access with your coach, because the messy middle deserves support too. Fair warning: we're girl's girls so you might walk away with a new friend, too.
UNIVERSITY
INCLUDED WITH ALL 1:1 TIERS
A Netflix-style resource library built to supplement the work you do with your coach. We don't want you to have any unfinished business by the time you're ready to offboard with us.
body image
sports psych
motivation
normal eating
glp-1
AI-assisted tools
eliminating the inner critic
sports nutrition
Our team holds credentials across nutrition science, dietetics, nursing, behavior change coaching, and performance nutrition, in addition to Registered Dietitian and Registered Nurse, ACT training, disordered eating, health mindset coaching, and more.
We believe in the science, the sisterhood, and none of the diet culture agenda.
We come recommended by:
AJ traded a career in criminal justice for the work she was actually meant to do: coaching. A self-described crunchy, ranch-raised athlete and mom of two, she lives with her husband, four dogs, a snake, chickens and highland cows. This girl never sits down!
AJ has a particular passion for supporting moms through the stages that don't get nearly enough attention: postpartum, early parenthood, the messy in-between. She's a bona fide yapper and if you are playing small—not eating enough, not believing in yourself—that stops with AJ. You'll wonder why you waited so long to work with her!
AJ Peña
Shelly spent nearly two decades in healthcare before transitioning from treatment to prevention. She's a yogi, weightlifter, and sports enthusiast. As a 40-something with a successfully launched son, she and her husband—alongside their Westie, Angus—spend their free time biking, traveling, and hanging out in Madison, Wisconsin.
Shelly's specialty lies in helping people get clear on what matters to them and make decisions that align with those values. Her clients consistently describe her as the coach who makes something finally click. You can expect a compassionate, leads-with-curiosity coaching style with just enough humor to make you giggle.
Shelly Denholm
Registered nurse, nutrition coach
nutrition coach, personal trainer
Sahara is a first generation Italian American who learned early that cooking food is love. She spends her time in Seattle gardening and advocating for shelter animal adoption, while working towards her dietetics degree. Her family's experience with metabolic health and medication gave her a front row seat to what lifestyle change can do alongside a prescription. It's shaped how she supports her GLP-1 clients today.
In her client work, she's a wizard at normal eating and helping clients build a healthy body image while finding a love for movement beyond just trying to change what you look like. Working with Sahara feels less like coaching and more like finally having a collaborative partner in your corner.
Sahara Coleman
Allie spent the last decade working as an RD, providing clinical oversight to malnourished patients. She spent years writing meal plans before realizing the meal plan wasn't the missing piece people needed—it was support around making lifestyle changes. Since then, she's transitioned to coaching people not with starting and ending with nutrition, but mindset and behavior change, too. Allie first came to Hard House as a client and when the opportunity to join the team came up, it was an easy yes!
When she's not rounding up her two boys and husband or taking advantage of the hiking and boating that Idaho has to offer, she's helping clients prepare for their road races, deep diving into body image, and spreading her love of cooking and recipe development to anyone who'll listen.
Allie Henrie
Registered dietitian, nutrition coach
nutrition coach, fitness instructor, RD-in-training
Many coaches in the industry are entrenched in diet culture and it trickles down to their clients. Hard House's mission is to end this nonsense by bringing mindset and behavior change to people who want to focus on their health and improve their nutrition habits.
Sarah's obsession with helping people go from knowing what to do to actually doing it earned her the reputation as the "behavior change research oracle"—coined by Michelle Carroll, PhD(c). She built Hard House to be the antidote to the health and fitness industry's high failure rate. Hard House is an evidence-based, weight inclusive space, and unapologetic client advocates. When she's not deep in research or mentoring other coaching professionals, you'll find tucked away with a book, out training for a road race, or hanging out with her two high school-aged kids.
Sarah Tierney
don't take our word for it, take theirs ☺️
This varies from person to person. Some clients come in with a specific focus and are ready to move on in six months. Others are working on bigger changes and require more time for practice.
Making lasting behavior changes is a years-long pursuit. The risk of returning to old habits is highest in the first two years, so we build relapse prevention directly into your program¹.
How long does coaching last?
We do! While we largely market towards women—being an all women team ourselves—we're grateful for the few men who've walked through our doors. We'd love to see behavior change and eating psychology applied more to men in health and fitness.
Do you work with men?
The beautiful part about 1:1 coaching is it's completely personalized to you. We don't fit you into a box (so we don't only talk about sports nutrition if you're in the PERFORM tier). Our entire team is trained and experienced to work with your needs as you grow and evolve. Keep your coach up to speed on what's changing in your life, and your coaching plan will update with you!
What if I want to change from one tier to another?
Our 1:1 coaching investment is currently $300–$400 per month depending on the length of your commitment (6 or 12 months) you choose. Prices are increasing soon to $400–$500. If you've been considering Hard House, now is the time to lock in our current rate.
What's the cost?
We don't and that's good news. Meal plans might be useful to help outsource mental load (we have some websites we can recommend) but our focus is on building eating and follow through skills. We want you to walk away knowing how to menu plan, eat nutritious foods you love, put an end to food guilt, and make this feel easy. And you only get there through practice of doing it yourself.
Do you write meal plans?
If you have a preference and she has an opening, you can absolutely choose! One of the main predictors of client success is the coach-client relationship. So if you already have a good feeling about someone on our team, you can choose them in your application.
Can I choose my coach or do you choose for me?
Yes! We love working with coaching professionals who have their own habits and mindset work they want to do. One thing to note: our resources are proprietary to Hard House. You're welcome to apply your personal growth to your own client work, but our materials aren't available for use with your clients. If you're interested in that, email info@hardhousenutrition.com for information on licensing.
I am a coach myself. Can I be a client at Hard House?
Nope! Macro tracking can be a useful tool for some people, but it's not the foundation of what we do. Our focus is on building the skills and self-awareness to help you learn how to feed yourself without relying on a food tracker. You'll learn our normal eating model, the framework behind everything we do at Hard House, and the reason our clients are able to achieve peace and ease with food.
Do I have to track macros?
Your check-ins are completely personalized—no two client check-ins are alike. A check-in form is assigned to your profile inside our app, which you can fill it out directly from your phone. You'll check in on the same day each week and your coach responds via voice memo or video within 24–48 hours. We also have call punch cards available for purchase if you want more real-time support with your coach.
How do weekly check-ins work? Are they written or calls?
Yes! Life transitions like perimenopause can be challenging, especially when you feel like nobody prepared you for this phase of life. Your body is changing, your hormones are all over the map, and it feels like you're relearning what healthy habits means for you in this stage. Hard House coaches are experienced working with women at every life stage, so rest assured we can meet you where you are.
I'm in perimenopause /menopause. Do you work with clients like me?
"It's finally easy" is closer than you think
Still unsure if this is the best place for you? Every person who applies gets the opportunity to make a fully informed decision. Apply and come see what we can make possible together.
I want to work with Hard House!